Lauder was also deeply involved with the package design of her products. Over the years, supermodels Karen Graham, Willow Bay, Paulina Porizkova, Liya Kebede-and now Elizabeth Hurley, Carolyn Murphy, Hillary Rhoda and Gwyneth Paltrow-have represented ESTÉE LAUDER. Lauder insisted that its images portray beauty that was both inspirational and approachable. When the company began to advertise, Mrs. One of her favourite quotes was "Telephone, Telegraph, Tell-A-Woman," because she knew that once a woman tried an ESTÉE LAUDER product, she would love it and share it with her friends. This soft-textured lipstick helps to sculpt the lips for a more defined appearance in as little as one stroke.
Lauder was happiest advising women during her in-store appearances. Product Description The Pure Color Envy Matte Sculpting Lipstick redefines the lips, offering a bold colour that smooths over the lips easily and leaves a matte finish. She received scores of honours, including the United States' Presidential Medal of Freedom and France's Legion of Honour. Lauder's leadership inspired thousands of people. The lipstick bullet is shaped to sculpt the curves of your lips. Sensually soft and smooth, luxuriously comfortable. Lightweight, ultra-creamy formula glides on effortlessly, covers evenly. Saturates lips with undeniably daring matte colorin one stroke. "I didn't get there by wishing for it or hoping for it, but by working for it," she often reminded her sales force. ESTEE LAUDER MK-LABBRA Pure Color Matte 211 Aloof 09400 R8FC 23. She spent a great deal of time advising customers and teaching Beauty Advisors. Lauder's most important legacy was her belief that in order to make a sale, you must touch the customer.
Pure matte 211 aloof lipstick skin#
Always interested in beauty, she was mentored by her uncle, chemist John Schotz, and began her business by selling skin care products to beauty salons and hotels. The name Estée was a variation on her family nickname, Esty. Today, more than 60 years later, that simple notion has literally changed the face of the beauty business.īorn Josephine Esther Mentzer, Estée Lauder was raised in Corona, Queens, by her Hungarian mother, Rose, and Czech father, Max. ESTÉE LAUDER founded this Company in 1946 armed with four products and an unshakeable belief: that every woman can be beautiful.
0 kommentar(er)
